As you know, Arber Xhekaj is a true phenomenon, not only in Montreal, but in the entire National Hockey League.
His story is inspiring and simply incredible, and his style of play is one that fans are passionate about. After all, there's a reason why "WiFi" is getting so much attention from Sportsnet, (linked to yesterday's announcement)
And when a player becomes this popular, people want to learn more about him, and the InstaHabs site has done a great job with that.