It's official! The National Hockey League owners have approved the advertisements on their jerseys, which will decorate the jerseys and most likely make them less attractive to the fans. A patch will be on NHL jerseys starting with the 2022-23 season, which is still great news.
The governors were unanimous in their vote, indicating that they approved the 3-inch by 3.5-inch rectangular advertising logos (slightly larger than the NBA's). Of course, the look may not be as important to the owners as it is to the fans, especially since this avenue will significantly increase the League's revenue.
If the NBA's numbers, which has been sporting patches on its jerseys since the 2017-2018 campaign, are any indication, NHL teams could get an income anywhere from $1 million to $20 million more per year. A significant increase for the NHL's 32 teams.
All in all, we're talking about a very small logo and not big ads like we see on the European side. It's pretty cute and more importantly, it will allow the franchises to replenish their bank accounts a bit, which were VERY much affected during the pandemic and it's still not over.
