Now, another big partner is pulling out and the NHL has just lost another big sponsor and therefore, lost a massive source of revenue.
This time, it's the Adidas company, which has made a big decision and has just indicated that it is ending its association with the Bettman circuit.
So in a matter of weeks, the NHL has lost two very big sponsors (Gatorade and Adidas). Obviously, there will definitely be replacements (like BioSteel and/or Nike, for example), but still, it's definitely a cause for concern for the commissioner.
For a professional circuit, it's important to have good and long-lasting partnerships and also to have a solid negotiating leverage. With departures like this, it doesn't give the circuit much negotiating power to get the best deals possible.
One thing is for sure, soon it will be (already) over as far as jerseys, Adidas NHL Jerseys are concerned.
