Photo of Geoff Molson, owner of the Montreal Canadiens
Photo credit: Sports business journal

The Canadiens cause a surprise and unveil a new team logo

Published April 2, 2024 at 3:58 PM

In the last few minutes, the Canadiens released an official statement just before tonight's game against the Florida Panthers.

For the occasion, and for the Green the Goal night, see the publication in question.

« Thibaut Desiront did not have to look far for inspiration when creating the visual identity for the Canadiens' The Goal is Green Night, presented by National Bank.

The Canadian-French artist, also known as MEKA, quickly saw a parallel to his long-running KEEP PUSHING project.

Since 2015, the appropriately-named illustration series has depicted a variety of pop culture characters skateboarding – always kicking and pushing forward despite the tumbles inherent to the sport.

It's that same mentality of perseverance that Desiront wanted to portray in his artwork for the Habs' Apr. 2 cause night; continuing to push in the right direction for our planet.

After all, green living has always been important to the multidisciplinary artist, thanks to an environmentally conscious upbringing. And now that he's a father himself, he has Mother Nature on his mind.» - Montreal Canadiens

So, it will be a special theme night tonight at the Bell Centre, so expect to hear a lot of buzz about it.

In relation to tonight's game against the Panthers live from the Bell Centre, it's worth mentioning that two changes have been made to Martin St-Louis' lineup.

Samuel Montembeault will be in net for his team and Kaiden Guhle (after serving his suspension) will return to his position on the first defensive pairing.

All the details and images right here:

April 2   |   556 answers
The Canadiens cause a surprise and unveil a new team logo

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