Montreal Hockey Fanatics has no direct affiliation to the Montreal Canadiens, NHL or NHLPA

MONTREAL HOCKEY FANATICS


BREAKING: Major NHL Sponsor Announces Bankruptcy


PUBLICATION
James Connelly
September 14, 2023  (11:06)
SHARE THIS STORY
FOLLOW US

The NHL's official sports drink sponsor has declared bankruptcy after losing money for months.

BioSteel Goes Bankrupt

It was just announced that sports drink company BioSteel has filed for bankruptcy protection in the U.S. and Canada.
Sports drink company BioSteel files for bankruptcy protection in the U.S. and Canada.

BioSteel is the official sports drink sponsor of the NHL and sponsors many individual players including Nathan MacKinnon, John Tavares, and Connor McDavid.
Each summer they invite 30 NHL players and prospects to camp. This past summer they had Connor Bedard and Connor McDavid both in attendance.
They reportedly have been in the red for months and their parent company has decided to cut off all funding in an effort to lose less money.
POLL
SEPTEMBRE 14   |   1 ANSWERS
BREAKING: Major NHL Sponsor Announces Bankruptcy

Who do you want the NHL to change their sports drink sponsor to?

Gatorade00 %
Powerade00 %
Body Armor00 %
Other/I don't care00 %
List of polls

MONTREAL HOCKEY FANATICS
COPYRIGHT @2025 • ALL RIGHTS RESERVED.
TERMS OF SERVICE  ·  PRIVACY POLICY  ·  COOKIE POLICY
RSS FEED  ·  SITEMAP  ·  ROBOTS.TXT