Another embarrassing turn of events for the Coyotes and their mini arena

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Jeff Drouin
May 18, 2022 (9:21)

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We were informed yesterday that the University of Arizona Sun Devils hockey team will have priority over the arena. So far, so good, it's normal, it's THEIR arena.

In-ice advertising will be a revenue source for Arizona State, and the Coyotes aren't allowed to modify the look of the ice surface including the Arizona State logo at center ice on broadcasts to protect ASU's permanent advertisers in the building. It is noted that this doesn't and shouldn't impact opposing broadcasts filming at ASU.

While the Coyotes control the branding, temporary, of the arena's dashboard and boards, they will need approval for any alcohol or beer advertising and will be limited as to which partners they can associate with as sponsors.

This arena deal is becoming increasingly embarrassing for the team and the NHL. Imagine how the players will be ridiculed next season on the ice of this new arena...

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POLL
18 MAI \| 398 ANSWERS Another embarrassing turn of events for the Coyotes and their mini arena How embarrassing are the Coyotes to the NHL?
Very embarrassing	170	42.7 %
Not embarrassing	23	5.8 %
Just move them to Quebec already	205	51.5 %
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