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Gary Bettman and the National Hockey League just got another slap in the face


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Jeff Drouin
July 30, 2022  (10:44 PM)
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The rumor has been circulating for a few days, but it is now 100% official and confirmed.

After Gatorade, Adidas is ending its association with the National Hockey League.
A new slap in the face for Commissioner Gary Bettman, who loses a second major sponsor in a few weeks.
A bad news for the finances and for the negotiating power of the league:
"BREAKING NEWS : @adidas will not return as the NHL's official uniform and apparel supplier when its contract expires after the 2023-2024 season, multiple sources confirmed to ESPN & @wyshynski." - hockey Jerseyz

Another sponsor is likely to raise its hand, but it will definitely be a lower-paying contract, and besides, generally speaking, it's never good for a league (and its image) to lose big partners like that.
No more green Gatorade bottles, no more Adidas jerseys (as of 2024)
More details will follow.
Previously on HabsFanatics
The official NHL website reveals their verdict on the Canadiens lineup for the upcoming season
Very surprising statement by Pacioretty about the Chara incident, he blames one unexpected person
The verdict is in on the PK Subban to Montreal rumours
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Gary Bettman and the National Hockey League just got another slap in the face

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