Gary Bettman and the National Hockey League just got another slap in the face

The rumor has been circulating for a few days, but it is now 100% official and confirmed.

After Gatorade, Adidas is ending its association with the National Hockey League.

A new slap in the face for Commissioner Gary Bettman, who loses a second major sponsor in a few weeks.

A bad news for the finances and for the negotiating power of the league:

Another sponsor is likely to raise its hand, but it will definitely be a lower-paying contract, and besides, generally speaking, it's never good for a league (and its image) to lose big partners like that.

No more green Gatorade bottles, no more Adidas jerseys (as of 2024)

More details will follow.

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