It's well known in the NHL, and Montreal Canadiens fans got a taste of it earlier this season, the Carolina Hurricanes like to make fun of their opponents, especially on social networks.
Recall that earlier this season, after a win over the Montreal Canadiens, they posted didthehabslose.com to sell Jesperi Kotkaniemi and Sebastian Aho jerseys for 24 hours. (In order to taunt the Habs)